5 Reasons I Didn’t Read Your Blog Post

Is your blog traffic low and your bounce rate high? Your blog may not be user friendly. This is my top 5 reasons I didn't read your blog post.

Everyday, I probably read a hundred blog posts. I really enjoy it. There are some amazing writers out there sharing fabulous content. They inspire me and often spark an idea for my next blog post. I know, I am really bad at commenting and I’m really sorry to all of you for that but I’m much more a social media gal so most times, I will comment on your post within the social media platform I found you.

I do like to share and promote other bloggers’ work, so you will see my feeds filled to the brim with my great finds. And rest assured, everything I have shared, I have read. I like to know who and what I’m promoting.

I do have my regulars that fall into my e-mail inbox or appear in my WordPress reader daily but I am constantly scouring the internet for new bloggers to read and follow. So you may ask, “How do I get on your regular blog read list?”

You may be surprised to hear that great content is not a guarantee to land on my must read list. Mainly because I may never actually read your post even though I’ve been intrigued enough to land on your page. I often have clicked the “X” faster than you can say “blargon” because of my first impression of your blog.


If you want to increase your followers and lower your bounce rates, please correct the following on your blog.

Is your blog traffic low and your bounce rate high? Your blog may not be user friendly. This is my top 5 reasons I didn't read your blog post.

5 Reasons I Didn’t Read Your Blog Post

1. E-mail Subscriptions/Pop-ups At Entry
Holy Crap! I just hit your blog for the first time and you want me to subscribe? Give me a break. I do not have anything against pop-ups or calls to action but geez Louise can you let me read some of your content first before I decide? Set up your CTA’s to trigger at 3/4 post read or upon post navigation instead of upon entry.

Plus, I can’t tell you how many times my big, fat finger on my sensitive touch screen has shut your window completely instead of the pop-up when I was trying to close it. I usually won’t try going in again.

2. Double-Click
Studies have shown again and again that the more clicks it takes to get to your content/product, the less likely the reader will continue clicking to where you want them to go. Anything that makes me click twice to make me see your post has already lost me.

This mostly happens for me on Twitter.

If I notice that your tweet takes me to any of the following places before your blog post, I won’t click it.

  • Linkis
  • Google +
  • FaceBook fan page
  • Pinterest pin

I understand you are trying to drive and measure traffic, but it won’t be from me.

3. Not Mobile Friendly
I literally do 95% of my reading on my mobile. Yes, I’m a cranky old bitch who needs reading glasses so give me a break, won’t you? If I have to enlarge your post to read it (cause it looks like it was written on the back of a pin), then, I have to push the screen back and forth to finish a sentence, I will get frustrated and leave. Google penalizes sites that have not been optimized for mobile devices. Please, please, I beg you for my sake and for the SEO rankings of your blog, make your blog mobile responsive.

4. Too Long and Visually Boring
There is nothing worse than arriving at a post and being met by a huge chunk of print. That’s all. This is a visual world baby, throw me a bone! (Or at least a pic of one) And if I have to scroll and scroll and scroll to see the end of your post, I better be intrigued enough by your topic or it’s buh-bye. Remember, brevity is best and break up your post visually with pics, titles, quotes and some white space.

5. Too Busy
Conversely it looks like some of you just discovered your tool box on your WordPress post creator. Colours, shapes, sizes, videos, pics, quotes. You know just because all those things are available to you, doesn’t mean you have to use every single one in every post. Remember that too busy can turn people off too. It also becomes very unclear to the reader what the most important message is that you are trying to convey because you’ve marque’d with flashing lights everything.

Make your blog as visually appealing and reader friendly as you can. What good is having great content when your reader’s first impression of your blog makes them bounce out before having read a single word.

What makes you bounce out of blogs before you have read a single word?

352 thoughts on “5 Reasons I Didn’t Read Your Blog Post

  1. Hello Elena,

    Thank you for this post! I’ve now applied #1 and will work on the others. This is such a great post and the information you’ve shared are really valuable to bloggers.




  2. This was such a fantastic post. I couldn’t agree with you more on all of it, but I’m especially vexed by sites that have pop-up ads. That trend really ought to die out soon.

    Liked by 1 person

  3. LOVE your perspectives! I’m collecting all sorts of info for when – if ever, I start a blog. You had me laughing and jotting dotting down your points of wisdom. Very useful!

    Liked by 1 person

  4. All of that makes sense. It’s like putting up your stall at the end of a maze. Potential readers get lost right after the entrance!!
    I sincerely hope my blog doesn’t have any of these and is a warm and welcoming site.
    Thanks Elena for some great tips.

    Liked by 1 person

  5. Thanks for this advice. Having a website and blog page is quite daunting, especially when you’re not so literate regarding SEO’s, plugins, etc, etc. Most of those things are an alien language to me. I also hate popup subscribe windows – it drives me scatty. Looking forward to some more tips etc.

    Liked by 1 person

    1. It is a learning process for sure but the one thing you can control and that will make everything easier is your content. Make it great. Make it what your readers want and most importantly, connect with them.


  6. The email subscription pop-ups on first visit it always annoying.

    Whenever I visit a blog for the first time and the subscription box pops up. I’m like.. What? Really?? Oh Pleasee

    Liked by 1 person

    1. How do I know when the screen opens if I want to subscribe? And on the other hand, as a blogger, do I want to collect emails from people that are not my target?


  7. Thanks for sharing! You wrote everything that I’m thinking. (hoping I practice what I preach here – now I’m nervous for you to check out my site haha) take care! 🙂

    Liked by 1 person

  8. Adverts popping up all over the place…I can’t bear them! Also impossible comment widgets! I spend a while writing a thoughtful comment, then have to jump through hoops to post it. Really hate that and I usually give up and delete said comment! Glad to see I don’t violate any of your rules…

    Liked by 1 person

  9. Ah, Elena, yes! I was a little nervous to read this in case I violate all 5 of your reasons haha! Thankfully, that is not the case 🙂 I, too, HATE HATE HATE popups and for the very reason you said- how in the hell can I know if I want to subscribe if I can’t read your stuff. GIT OUT OF MY WAY. I just re-designed my blog and that was the #1 thing I discussed w/ my consultant – no pop ups. Thanks for reminding us how not to piss off our readers!

    Liked by 1 person

  10. “This is a visual world baby, throw me a bone! (Or at least a pic of one)” Haha! Yes! I too read a freakish amount of blog posts a day and when I come across a big ol’ chunk of text I go “ughh, don’t make me work for it!” lol


  11. I don’t actually mind long posts as long as they are interesting and draw me in. 🙂

    I am with you on the e-mail pop ups, and the eye-sore posts with all the colours gifs etc!

    I am also a bit put off my blogs that are so obviously just in it for freebies/money. It’s just that I mostly don’t find the content of those kind of “this is amazing buy it now” blogs very interesting…

    Liked by 2 people

  12. Okay now why didn’t you comment read follow mine… maybe I need a new deodorant. *sigh* I try to get the technical stuff right. Stories you probably don’t like flash fiction quick reads for your lunch break… maybe you don’t get a lunch break? Note for tomorrow leave sandwiches out for the hungry readers… best still cake! *wink wink*

    Liked by 2 people

  13. Reblogged this on Planet Simon and commented:
    Hi guys, sorry I’ve not been about much this week. I just found Elena on the bloggers bash chat Twitter page and this great post on what we makes us read a blog post. Certainly much of what she says here I can relate to.
    Great post btw Elena, I hope you don’t mind me reblogging.

    Simon ☺️

    Liked by 2 people

  14. Hi Elena! I like your tips, and appreciate that you actually read the posts you share. I do, too. I was just wondering if that’s the norm or the exception. For some reason it feels inauthentic to me to just retweet what I haven’t read and enjoyed myself. The investment in time pays off in my mind, because I learn stuff and enjoy the new perspectives. Also, blogger-people are awesome. 🙂

    Liked by 1 person

  15. Thank you for the post. #1 gets me, and being too busy. Though my biggest one is when the subscribe pop up takes up the whole page and I can’t find the x. I close the tab and don’t go back. Thank you for these tips. They are great to keep in mind for every post.

    Liked by 1 person

  16. It drives me crazy when I really like the content of an article, or want to follow someone’s blog because of their social media, but I have to try to find their subscription section for 10 minutes. I agree that it’s no fun getting a pop up with a subscription request, but I shouldn’t have to navigate through multiple pages to subscribe either!

    Liked by 2 people

  17. Thanks for telling me what I need to do. First, though, I have attached you to my Follow List, through Skinny and Single. Your mention of taking surveys intrigued me. Back to my blog. I am a storyteller. So my blog is once a month, a memoir-story. I will not bore you, I promise. Enjoy.

    Liked by 1 person

  18. Just found you via Pinterest and I’m glad I did. I’m getting ready to start a blog and these tips are a good reminder of what I dislike, also. The pop up at entry is my number 1 pet peeve followed by minuscule print on my phone. Grrrrrr!!! Thanks, again.

    Liked by 1 person

  19. GAH! I could not have said this better. Also Lists – I admit I have one very long post on my site but I also have excerpts so people are not forced to read my ramblings unless they choose to lol


  20. My thoughts exactly! #1 is my absolute pet pieve. I get out of there a.s.a.p. when that happens to me. There’s nothing I would add to your list…you got them all! Great read too. I love your sense of humor!

    Liked by 1 person

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