5 Reasons I Didn’t Read Your Blog Post

Everyday, I probably read a hundred blog posts. I really enjoy it. There are some amazing writers out there sharing fabulous content. They inspire me and often spark an idea for my next blog post. I know, I am really bad at commenting and I’m really sorry to all of you for that but I’m much more a social media gal so most times, I will comment on your post within the social media platform I found you.

I do like to share and promote other bloggers’ work, so you will see my feeds filled to the brim with my great finds. And rest assured, everything I have shared, I have read. I like to know who and what I’m promoting.

I do have my regulars that fall into my e-mail inbox or appear in my WordPress reader daily but I am constantly scouring the internet for new bloggers to read and follow. So you may ask, “How do I get on your regular blog read list?”

You may be surprised to hear that great content is not a guarantee to land on my must read list. Mainly because I may never actually read your post even though I’ve been intrigued enough to land on your page. I often have clicked the “X” faster than you can say “blargon” because of my first impression of your blog.

RELATED POST: REASONS I DIDN’T READ YOUR BLOG POST-MY READER’S RESPONSE

If you want to increase your followers and lower your bounce rates, please correct the following on your blog.

Is your blog traffic low and your bounce rate high? Your blog may not be user friendly. This is my top 5 reasons I didn't read your blog post.

5 Reasons I Didn’t Read Your Blog Post

1. E-mail Subscriptions/Pop-ups At Entry
Holy Crap! I just hit your blog for the first time and you want me to subscribe? Give me a break. I do not have anything against pop-ups or calls to action but geez Louise can you let me read some of your content first before I decide? Set up your CTA’s to trigger at 3/4 post read or upon post navigation instead of upon entry.

Plus, I can’t tell you how many times my big, fat finger on my sensitive touch screen has shut your window completely instead of the pop-up when I was trying to close it. I usually won’t try going in again.

2. Double-Click
Studies have shown again and again that the more clicks it takes to get to your content/product, the less likely the reader will continue clicking to where you want them to go. Anything that makes me click twice to make me see your post has already lost me.

This mostly happens for me on Twitter.

If I notice that your tweet takes me to any of the following places before your blog post, I won’t click it.

  • Linkis
  • Google +
  • FaceBook fan page
  • Pinterest pin

I understand you are trying to drive and measure traffic, but it won’t be from me.

3. Not Mobile Friendly
I literally do 95% of my reading on my mobile. Yes, I’m a cranky old bitch who needs reading glasses so give me a break, won’t you? If I have to enlarge your post to read it (cause it looks like it was written on the back of a pin), then, I have to push the screen back and forth to finish a sentence, I will get frustrated and leave. Google penalizes sites that have not been optimized for mobile devices. Please, please, I beg you for my sake and for the SEO rankings of your blog, make your blog mobile responsive.

4. Too Long and Visually Boring
There is nothing worse than arriving at a post and being met by a huge chunk of print. That’s all. This is a visual world baby, throw me a bone! (Or at least a pic of one) And if I have to scroll and scroll and scroll to see the end of your post, I better be intrigued enough by your topic or it’s buh-bye. Remember, brevity is best and break up your post visually with pics, titles, quotes and some white space.

5. Too Busy
Conversely it looks like some of you just discovered your tool box on your WordPress post creator. Colours, shapes, sizes, videos, pics, quotes. You know just because all those things are available to you, doesn’t mean you have to use every single one in every post. Remember that too busy can turn people off too. It also becomes very unclear to the reader what the most important message is that you are trying to convey because you’ve marque’d with flashing lights everything.

Make your blog as visually appealing and reader friendly as you can. What good is having great content when your reader’s first impression of your blog makes them bounce out before having read a single word.

What makes you bounce out of blogs before you have read a single word?

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351 thoughts on “5 Reasons I Didn’t Read Your Blog Post

  1. Your post is so true. The amount of times I have started reading a post and after about 5 minutes lost the will to live. And the whole pop up to subscribe thing – I hate pushy people! I’ve just started my blog and plan to keep it K.I.S.S.
    p.s. Thanks for being my first follower. You rock!

    Liked by 1 person

  2. Pop-ups, yeah. Double-clicks, definitely. Low-contrast type, drives me nuts. Like rambling on about like your best EVER dog and your vacation before you get like to the not-remotely-connected point, uh-huh. Subject/title hooks that end up to be something else entirely, thanks I won’t come back.

    Liked by 1 person

  3. Elena, just found your article and couldn’t agree more. I’ve only been blogging about 15 months and even I know this stuff is distractling and unappealing. My other pet peeves: pop-up ads that are so distracting I can’t read the content. Funky-colored backgrounds (purple) with green text. Hurts my eyes. Images that can’t be pinned. Bloggers who don’t tell me their name. Thanks for reminding me to let the content and photos be the start of the post.

    Liked by 1 person

    1. Hi Carol! So pleased to meet you! Thankfully, at the start of next year, Google is going to start penalizing sites with popups on mobile. It is very annoying when you can’t read the content so I’m glad a giant like google is stepping up and letting site owners know that readers hate it.

      Like

  4. Just because you’re one of my favorite bloggers, I battled the 900 comments so I could leave one. I hate, hate, despise and hate the subscribe pop up that greets me on their blog and 9-out-10 times you can’t get rid of it on your mobile device. That’s one of the main reasons I won’t read their blog as well.

    Like

  5. Aside from the “Mobile friendly” part (I don’t do blogging on mobile devices) I’m with you on all the points you’ve made here. To me reading a blog should be like opening a book or magazine–print on the page with maybe some pictures, but not a bunch of distractions and clicky thingies that make me feel like I might be getting or gonna get spammed or maybe worse.

    I like reading something quick and simple, but with reasonable depth. If I want to work at reading something then I’ll read a book.

    Arlee Bird

    Like

  6. I’m not a blogger, but everything you listed rings true. I cannot stand the constant pop-up ads sliding around the page either, also the light print that nearly matches the background. When I land on that, it’s bye bye!

    Like

  7. I just discovered your blog through a pin on Pinterest. Thanks for sharing, I think these are some great points. Here are 5 reasons I READ YOUR post today. 1. catchy title 2. Informative 3. helps solve a problem 4.Sense of humor 5. straight to the point . xo, Emily

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  8. Totally agree with all your points! I hate pop ups & immediately “x” them out. Then there are the annoying ads that you accidentally click on when trying to navigate the page. I absolutely refuse to read tiny print, especially when it’s not broken up with some white space.

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  9. couldn’t agree more about popups. I know they are suppose to help get subscribers but I’m reluctant to add one as I don’t like them. My subscriber base is very low (I’m new) but i have a very good click rate. I wonder if those that subscribe via pop ups are as active. After all if it takes a bit of effort (not too much) to subscribe then they must want to hear from you and read your posts

    Like

  10. LOL! That’s exactly my same feeling. I particularly hate the pop-up sign-up boxes. I automatically shut them, never read even one of them. I sometimes wonder whether these things have ever gained a subscription to anyone.

    I too read everything I share. It’s a time consuming job, that’s true, but on the other hand, I’ve learned a lot this way 😉

    Like

    1. Apparently the pop up boxes do very well and that is why everyone gets them. I just wonder if people fill them out just to get the box to disappear and then they unsubscribe when they get their first email.

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      1. I’ve never subscribed to a pop up box. Especially those that appear a second after you’ve opened the page.
        Just annoying… but hey, it’s my opinion 😉

        Like

  11. thanks for your honesty! A few of our pet peeves are mine as well, I hate websites that are not optimized for mobile since I do read a lot on the go and also sites with the pesky email form! I know how important it is but there are other ways to have it on your site.

    Like

  12. I love your post because your honest and too the point. As a new blogger, I find these posts insightful because you tell it like it is! Thank you! Chloe

    Like

  13. You may also want to check your own mobile responsiveness for your comments. I had to re-enter your blog post FIVE times to leave these comments. 😦 I can’t delete what I’ve typed–the last comment I couldn’t backspace and had to either post it or abort in order to add this part. It’s most likely a theme issue or because you’re running ads–you need to check with your web person to fix that!

    Like

  14. I agree with the subscription pop-ups–Google actually said in a recent SEO update that it would penalize sites that have polyps because most people do NOT complete the action in a pop-up! It’s best to have your email signup be in your sidebar. 🙂

    I am also surprised at how many bloggers write all long-form blog posts. Realistically, people aren’t reading and are scrolling through long-form posts AND it’s not doing anything more for your SEO than a 500-word post (which blogs should be aiming to reach on a minimum anyway).

    Like

  15. Thank you Elena for sharing these tips. I hate popups too and I’m glad I’m not guilty of these ” blogging sins.” I love your straightforward writing style. I look forward to reading more of your post as well.

    Like

  16. I won’t read a blog for long if there is a video that explains something that could have been done in words and pictures. We pay for each mb of data we use…. I won’t click on videos and I resent it when someone puts up a video without the tutorial to back it up. Videos are too expensive for us to watch.

    Like

    1. I don’t like videos too 🙂 in the same manner “that explains something that could have been done in words and pictures”. If the video is additional and I loose nothing if not watching it, it is ok. But if it is the only thing in the blog post – pff… won’t be back.

      Like

  17. The blog has to be appealing to my eye, and the font must be readable for me to stick with it. I’ve ran across a couple blogs lately where the color of the font absolutely kills my eyes (bright lime greens, neon yellows, pastel colors, etc). It’s especially killer when the background of the blog pages are black, so that really contrasts with the lime green and bright colors. The subscription pop ups are annoying also.

    Like

  18. I’m so happy to read others who recommend AGAINST the subscription pop-up. Along those lines, another “reason I didn’t read your blog post” is if I couldn’t find it again! While I’m anti-pop-up, I’m also annoyed by those who seemingly hide their subscribe feature or bury it at the very bottom of their site.

    Like

  19. This is good to know. I started writing a blog last year because I write all of the time. Ut have been too afraid to post. I finally got over it and started caring about releasing what I have to say then holding it in.
    Thanks for posting!

    Like

  20. Thanks for the post. I think this is the first article I’ve cut across, with advice to bloggers, that actually gives advice that is achievable by a novice.
    I’ve been ‘writing’ a blog for about 6 months but haven’t written a lot and haven’t promoted it at all. I wanted different and was told my view on life (as a sick girl of 25 yrs) was something if interest but have been put off by blog advisers telling me I need direction and a specific idea to work around! My life is as scatterbrained as by head and focus and direction is not my forte.
    The fact I spent months reading the what don’t to dos scared me as a new blogger so I retreated, yours (and the comments) told and then helped. Too many bloggers seem to tell you and then leave you hanging!
    I also found the blogs that tell me I need this ??whatever?? on my site but doesn’t tell me where to get it or how to install it! The world if plugins I’d still an enigma for me, I know the ones I apparently need but even if I’ve found them it’s not clear on my next step or they’re chargeable (which hadn’t been passed on in original post) and as a newbie and also a non profit (no plans, didn’t think my thoughts would make money!) spending out money now would be a waste if my blog flops!
    I think is new bloggers could do with more bloggers like you to inform and help not preach and hinder! Thank you, I look forward to reading you more! x

    Like

    1. I think when you first start blogging, you should just concentrate on blogging. You will learn as you go and all the advice sometimes scares you so much that you stop and I don’t want that!

      Like

  21. I can’t stand when a popup to subscribe covers my screen seconds after I open the site. And because it usually happens when I’m trying to read something on my vertically locked phone and I can’t find the close button. Then my dog starts looking at me funny because I’m yelling at my phone saying “I don’t want to subscribe to your #$%@ site, I just want to read (whatever it is that made me click on the link in the first place)”

    I can’t believe in this day and age people aren’t making sure their web presence looks good on a mobile phone. And works to the point I’m not trying to find the “view desktop version” link.

    Like

  22. number one is my biggest blogging irritation… Geez Louise exactly! It’s something I’m noticing lately anyway.. Many people (including myself) don’t tend to subscribe to my blog anymore. Not bad perse.. Since the number of visits isn’t declining. Personally I prefer checking out blogs through a reader or blog community…that way my inbox doesn’t explode..

    Like

    1. My inbox gets so clogged I miss important stuff. I like to give people many options for following me. There is feedly and Bloglovin for instance. Not everyone wants to get emails.

      Like

      1. Very true! I try to do the same although I haven’t figured out yet how to make sure my images look good in bloglovin. When they look good on WordPress they don’t on bloglovin and visa versa..

        Like

  23. Yes, yes yes! Number 1 really gets me everytime, and number 5, and number 4…might as well just agree that this post is totally spot on. I couldn’t agree more. As I have recently re-entered the blogosphere, this post also serves as a great reminder. Thank you!

    Like

    1. Welcome to blogging Brianna. Join some Facebook groups. They are filled with other bloggers helping each other and you may find your tribe. That is where you should start.

      Like

  24. I love the energy in your article, funny and to the point! I am a new blogger and have visited some great sites lately looking for hints and guidance. I was easily able to correlate your article to the annoyances I experienced… My biggest thing is pop-ups on my mobile where the close button is so tiny it is impossible to move forward!
    Thanks again for saying what most people are thinking!

    Like

  25. Love this post! Also not too long – but I bet you didn’t count on 220+ comments to follow. 🙂 I came back a second time just to read the comments – which were also full of good suggestions. You’ve confirmed for me that I need to get rid of the “landing page” with my site so you open at the blogging section. Thank you. Now to figure out how to do that!

    Like

  26. I started sweating when I began reading this, nervous that I was doing some of these things to be honest haha
    I loved this list and it was a really interesting read that offers several things to keep in mind. Thank you for sharing!

    Like

  27. Great post. What a concise shopping list of irritants! I don’t blog, but I subscribe to SO many, and am grateful to those bloggers who make this reading easy on a phone. Bloggers, I am a mum. I read your stuff while waiting for ballet classes to finish, while out in the world sitting in awkward places, filling idle moments. Reading conditions are already suboptimal. Don’t make it harder!

    Popup subscription notices on a phone are a blight. Not only does it prevent me from reading upon arrival – it often prevents me reading AT ALL because those popups are oversized, cannot be resized, and have close buttons that are somewhere off screen. For the reasons I often can’t even use them to subscribe, which is pretty funny. This requires the whole window be squashed. Bye bye, your blog.

    Conversely, I often find after reading a fabulous blog that I cannot find an email subscription option in an obvious place. I sometimes find it ONLY on the contact page. I sometimes have to trawl the whole site to find it. Please dear bloggers, exploit the moment of my delight by making it easy for me to react enthusiastically to your nice work by leaving ALL KINDS of subscription options in OBVIOUS PLACES. Don’t make me applaud the opera by walking out into the street and cheering at the building.

    On phone friendly formats: I can forgive most blogs an array of design faults, mostly because I think that not all possible faults are apparent on home testing. Unless I tell you, you’ll never know. But I am surprised and annoyed by retail giants and news outlets that can’t get this phone thing right. I’ve abandoned shopping with such sites. I do A LOT of shopping and research online. With bloggers and retailers alike. Make it easy for me to shower you with my generous commerce, in the odd moments I am out in the world doing family stuff. I use Safari in a common garden variety iPhone.

    One final observation. I found this post via Pinterest, here in bed, on my phone. My reaction is probably as enthused as the 208 replies that were listed at the end of the article. I wanted to join the crowd and scream OMG, YES! But the field for entering a reply is at…. The…… Very……… Bottom……… and I have to flick flick flick scroll scroll for so long to find it that I missed it the first time I scrolled to the bottom. I don’t want to reply randomly to any post, midway, either. How can this be improved?

    Like

    1. Thank you so much for your comment Ivy. I shared it with my blogging group and it was the topic of much discussion. Some even suggested you start your own blog. Have you thought about it?

      As for the endless scroll, I have asked several people about how I can modify my theme and haven’t received a solution yet. Believe me, I hate it too and I won’t give up till I find the answer. Thank you so much for such a thoughtful comment.

      Like

  28. Great advice. One thing that bugs me a lot, too, is the bombardment of adds on a blog. I understand bloggers have to make money, but when it is so bad that it slows the feed down it’s a little much!

    Like

  29. Love it! You hit the mark! I don’t know how many time; I just want to read something and not get bombarded. I have to “bob and weave” to actually read the content and escape the sign up and ads. Great article.

    Cary

    Like

  30. This is all great advice and I’m grateful to have found it!
    I actually blog exclusively from my mobile. It is frustrating to come upon a post which really sparked interest only to find you can hardly maneuver away from this pop up or that ad!
    Thanks for the reminder of always to be thinking of the different types of readers whom our blog may encounter!

    Like

  31. I love this post! I don’t claim to be a great blogger, but every single one of these things drives me nuts when looking for new blogs to read. Thanks for a great post, and a few laughs. 🙂

    Like

    1. I don’t know why there is such pressure in the blogging world to make posts 1500 to 2000. That is way to long for me because I do all my reading on my phone. I hate scrolling too much because I forget my place. Good luck in 2016!

      Like

  32. This is really great and very informative! Thanks for some tips that I’ll make sure to use in the future since I just post my very first post on my new blog!

    Like

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