This is my third post in my five-post series about Pinterest and by far the most important. Even if you have taken the time to set up your profile, set up your boards and have created a pinning strategy, if you don’t have optimized, appealing images as pins, you may never get re-pinned.
So let’s take a detailed look at pins
In my first post, Setting Up Your Profile, I outlined and provided links showing you how to make your pins Rich Pins, get your blog verified and how to change your account to a business account. If you are still unclear what the difference is, take a good look at the following 2 pins.
Important Key Differences:
- title grabbed from your post and appears in bold letters
- blog name above title
- “Article from blog” below image
- “Read it” button next to blog name
Important Facts You Need To Know:
- 75% of Pinterest traffic comes from mobile devices, optimal visibility is important
- Pinners can see as much as a 70% higher click through rate when switching to rich pins
- Rich pins rank higher in feeds
- Rich pins stand out
Click over to Pinterest and have a look at your feeds. Can you tell which images are rich pins? Take a look at your pins. I hope that if you haven’t made the appropriate changes yet, you will now.
Key Points To Consider When Creating Your Image
The following types of images have a higher re-pin rate:
- Vertical pins using a 2:3 or 1:3 ratio with the width being a minimum of 600 pixels
- Variety of colors, vibrant and bright
- Reds and oranges as opposed to blue hues
- No more than 80% background coverage
- Images with no faces
How To Optimize Images For Pinterest And SEO
- Rename and save file names on your computer using keywords BEFORE uploading to WP media library
- Fill out alt tags for your images using keywords generically, do not use hashtags
- Use keywords at the beginning to avoid them being cut off on mobile devices (scrolling on Pinterest descriptions can begin at 100 characters depending on the device)
So now you have created all these awesome images and don’t know how you are going to stick them in your post without them taking up all the screen and making your post look ridiculous.
Here’s the secret : hide them in your post!
How To Hide Your Images In Your Post
- create a large space at the beginning of your post (this helps you identify it when you switch to text mode)
- insert the image like usual
- click over to text mode
- you should be able to see the image code at the top of the post
- put the following code before and after your image code
If you now switch back over to the visual mode of editing, the image should have disappeared if you entered the code correctly. If you input one character of the code incorrectly, it will not work. Be very careful to copy it exactly. You may also now delete any extra space where you originally added the image.
Always remember that Pinterest is a visual medium. With billions of pins, yes, billions, you need to give yourself as much of an advantage as you can to be seen. If your image does not stand out, it won’t get re-pinned. Hopefully, I have given you some tools that will increase your visibility.
Now let’s find you some boards to pin to…