I have to admit that I am very late to this party. In fact, I am only in the process right now of setting up an email service and configuring my first newsletter.
There is huge emphasis in the blogging community on gaining email subscribers and how important it is to do so. Honestly I get it if you sell a product or a service.
Understandably, you want to have a ready-made audience to pitch your product to upon release. Not only do you already have a targeted market to sell to but you also have a built-in cheerleading section that can spread the word for you.
But here’s the thing; what if you don’t sell anything and do not ever have any intentions on starting. Not any time soon anyway. How do you get people to subscribe?
First, you must understand this. People in general, hate emails. They hate their in-boxes being filled up with ‘junk’ mail that they have to sort through to find the relevant stuff. Nothing is more annoying than missing a really important email because it is in the middle of a whole bunch of spam. I imagine that a lot of people don’t even look at their emails anymore unless someone specifically says to them “I’m sending you an email.”
Bloggers are sometimes really out to lunch when it comes to that fact. Yes, we live in a completely different world than non-bloggers and while you may enjoy seeing posts in your inbox, most of the rest of the world does not. Trust me on this.
Before I get into the meat of it, let’s discuss a few don’ts.
- If you send out an RSS email for every post, don’t bother. There are so many different avenues that people can connect with you and receive your new post notices. I can follow you on bloglovin’ or any of your social media accounts to get your updates. Why would I subscribe? You will not gain subscribers with this type of email and I dare say, you will lose a few.
- If you post more than once a week and use the method I described in #1, stop now. Again, you will put yourself on the radar as a spammer and your emails will go straight to the trash.
How To Get (And Keep) Email Subscribers
What can you do?
- Your emails will be better received and opened if you do a newsletter summary of your weeks activities. Especially if you post more than once a week.
- This is the most important one: You must give subscribers something in your newsletters that they can not get anywhere else. You have to create value in your newsletter. There must be some information in it that they will not see you post on ANY of your social media platforms or on your blog.
How do you do that?
Good question. Especially since we are talking about content bloggers only here. You have to think outside the box. You don’t have anything to sell or give away so what can you give as value? Information! That’s what!
It doesn’t have to be long, involved or detailed. It could be one sentence. It could just be about something funny that happened to you. Give your email subscribers part of you that nobody else gets. Give them exclusivity!
This is your prime opportunity to share little bits of information that you have that could not be made into a full blog post.
- Share writing tips.
- Give writing prompts, ask for submissions via email and use them in future newsletters.
- Share writing contest information.
- Share fitness/fashion/parenting/baking/dating tips. Choose a tip that is niche specific.
- Have a fitness challenge. Promote winners in future newsletters.
- Share a special code for discounts on affiliate links.
- Share a recipe not on your blog or share a submission.
- Share positive quotes, cute memes, motivational prompts.
- Make it printable.
- Share something new you learnt this week.
- Share the great deal you received.
Hopefully I have sparked a few good ideas in your head but now how do we convert that to subscribers? Easy, let people know! On the bottom of posts, in your side bar, on social media.
Let me go through a few examples here:
Hey! Sign up for my weekly newsletter for new posts and weekly tips to keep you motivated and positive!
Want to join me on my 10 day cleanse challenge? Subscribe now and you may be featured in a future newsletter!
I mixed and matched these outfits for a completely different look. I share 2 of my best tips for blending colours and fabrics in my newsletter. Subscribe now to see!
I have some great secret tips to double this recipe and make clean-up faster and easier. Subscribe to my newsletter for more information.
Having trouble putting words to paper? I share my best writing prompts for writer’s block in my newsletter every week! Subscribe now!
Get it? Got it! Good!
- create value in your newsletter
- promote the value
Haven’t found a good email provider yet? I use ConvertKit and I love them!
You must put as much work into your newsletter as your posts. Yeah, you heard that right. That’s the main reason “create email newsletters” has been sitting on my to do list for awhile. If you have to, write one less post a week and put that extra energy in building an awesome newsletter.
One more thing before I get back to my tasks at hand, if you are losing subscribers, evaluate the value you are giving them in your newsletters. Can you pump it up?
Subscribers will come and go, that is the nature of the beast but if you are giving value in your emails then it is not you, it’s them. If they are not interested in your content, there is no value in you keeping them as a subscriber.
Remember that as a content blogger, you may not have a product or service to sell right now but grow your email list and if you ever decide to launch something, you will have an engaged, targeted market waiting.
If you would like to follow me on my newsletter journey, I’m sure there will be mistakes made, please subscribe below. I will be sharing weekly Pinterest and blogging tips not found on my blog.
Good luck and please share your ideas for newsletters or successes you have had with my suggestions in the comments.