Are you looking forward to the holidays? I know I am. It is a time to re-connect with family and friends (in real 3-D life) and take a little breather from a blogging year well done. It was crispy at some parts and a little undercooked in others, but never the less done, D O N E.
I know it is really hard sometimes to step back and take a break but with a little bit of planning, you can continue your momentum and keep your blog business moving forward, even during down times like the holidays.
This week I am happy to feature 6 of my favourite bloggers to share their tips.
Tips To Keep Your Blog Business Moving Forward During Holidays
1. Schedule your social media sharing.
“The holidays can be so stressful and everyone is in a hurry to get things done. This is when it is extremely important to use your time-management skills and streamline some of your tasks. To keep up my on-line presence while I take some time off to spend with family, I make sure I automate as many processes as I can.
Social media can zap hours out of my day and who has the time for that right now? I plan and schedule my Twitter and Facebook posts with Buffer and use Tailwind (affiliate link) to keep my pins rolling. I make sure I do check in now and then to respond to mentions so that those that are engaging with me do not feel abandoned.”
Elena Peters is a mid-life blogger sharing her tips to enhance life in the second half through personal development. As the wife of a spouse with bipolar disorder, she hopes to help others find stability and guidance during difficult times.
2. Line up guest posts.
“When I started my blog over seven years ago I used to write every single post once a week. But two years ago when I took a three week trip over the holidays I invited three different blogger friends to post. It was perfect. Not only did I get to take a much needed break, my readers were introduced to the blogs of some of my friends. Since then I’ve invited other bloggers that I enjoy and admire to guest blog any time I am traveling. I highly recommend it especially when the post is targeted to your blog’s branding.
With WP I can set up each post in advance to come up when I want them. I always attempt to check them to ensure that they post as well as share them on Social Media even when traveling. But most of the time, the guest poster will also help to share the article as well as answer any comments. The freedom to travel and take a break from our blogs is wonderful.”
3. Plan and announce new features for the new year.
I’m sure that many of my readers will also be busy celebrating the season in their own ways and may not have the time to visit my site as they normally would. So, I encourage them to seize the joy of the season and then, I have announced a special series to kick off the new year!”
Shellie Bowdoin is dedicated to empowering women to live fabulous, fashionable, fit and fulfilling lives at The Fabulous Journey. Check out her awesome fashion forward tips and extreme bargain scores for inspiration.
4. Recycle old posts.
“At this time of year, I find it difficult to find the time to properly construct and produce new material. This is a great opportunity to revive and re-purpose an old post by adding new information, a new Pinterest-friendly image and a link to a newer post.
You can also feature this post on your home page and re-share it on social media. I know that many of my new followers may not have picked up on my older posts and for my seasoned readers that have, I have embellished the post with new information worthy of a second glance.”
Corinne Rodrigues is a lover of words and a self-acceptance blogger at EverydayGyaan.
She is happily journeying through midlife, moving from self-improvement to self-acceptance and enjoying being herself.
5. Don’t worry about stats.
“I don’t really pay attention to my numbers, especially during the holidays. It’s not that I don’t care about growth, but I shifted my focus over a year ago and decided that numbers wouldn’t be on my list of things to pay much attention to, because numbers don’t equal engagement.
If bloggers focus on growing an engaging community and providing consistent & valuable content throughout the year, their traffic during the holidays will maintain itself, without any extra effort on the part of the blogger. The end of the year is the perfect opportunity to go off-line and assess what worked in previous months and set realistic goals for the year to come.”
Kirsten Thompson is the author of “An Inbox of Opportunity“, a comprehensive guide to email marketing, and owner of Sweet Tea, LLC, where she educates & encourages bloggers to create their own brand of success. She can be found online at Sweet Tea, LLC.
6. Catch up on maintenance.
“I’ve been so busy with my business lately that I have not been able to keep up with the behind the scenes maintenance. I’m using this downtime to do some re-branding and re-tooling of my website to get it in gear for the new year.
As well, I’m working on optimizing my strategies for the features and products I want to introduce. I am making sure the proper processes are put in place to market and grow the funnel before I begin promoting it.”
Ashley Rader teaches bloggers, through e-courses, videos and challenges, how to discover the most effective and proven blogging strategies that transform your blog from a hobby into a profitable business. Your one stop shop from starting a blog to super-sizing it can be found at Blog Genesis.
7. Look beyond the holidays.
Keep in mind that the minute December is over, everyone will be focused on plans and goals for the New Year. What can you offer them to help them create a more productive, and successful 2018? Your readers will appreciate your help and you’ll have great fun sharing purposeful ideas.”
Use this time to unplug and work behind the scenes, but if you just don’t have the time, fugget about it! It will all be waiting for you when you get back.
I wish you all great success in the coming year and hope you take some much deserved time to enjoy the holidays.