ELENA PETERS | MIDLIFE BLOGGER

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I have to admit it. I love blogging. I love everything about it. And most of all, I want all of you to love it too.

I won’t lie. It is hard work and can be extremely time consuming. But when something comes up in my real life, I have the flexibility to attend to it. My boss is very understanding…because it’s me!

That’s what working for yourself is all about. YOU get to decide what’s important today and everyday.

I know what you are saying. You would love to work for yourself and be you own boss. But I’m going to let you in on a little secret, if you are a blogger, you already do.

Unfortunately, you are probably a really bad boss.

• you don’t let your employee know what your mission is
• you don’t give your employee clear, concise direction
• you don’t give your employee the proper tools or information to conquer/complete new tasks
• you let your employee play on social media for hours without a plan or limit
• you chastise your employee’s work and tell them it’s not as good as so and so
• and worst of all, you don’t pay your employee anything for their time and commitment

Well, it’s no wonder that they want to quit!

I’ve been there! I started blogging in October of 2014. By May 2015, I had a whopping 3,000 TOTAL page views. I was perplexed and exhausted. What was I doing wrong? Someone, please help me!

The person I needed the most help from was me. I needed a direction, a goal, a mission, a clear understanding about what my job was, what I needed to do and most importantly…why.

Without a why, there is not where. Where do you want to go with all this? Do you know or is it some vague dream of success you have in your head of TV interviews and endorsements?

I knew I wanted success but did not define what that meant to me. This meant that everyday, I worked with no specific focus, plans that did not go beyond the next blog post and goals that were dependent on how others perceived, used and shared my blog.

I was letting my blog and my readers decide what success was and how much success I had.

Bleep that!

No more I decided!

I focused my eyes way down the road and decided that’s how far I wanted to go. I wrote a mission statement, defined my ideal reader, made a list of post ideas that fit my niche and set clear income goals. Then I wrote out my list of jobs, as an employee, that I needed to do.

Now, almost 9 months after my epiphany, I have accumulated over 200,000 page views and turned my blog into a money making machine.

How did I do it? I defined my why. I defined what I wanted. I defined my goals for myself and my blog, and finally, I defined the how. Those are the first steps.

Now it’s your turn to be a good boss to yourself. Tell me how you are going to do that?

Please share in the comments. I truly believe that writing it down, seeing it in print, makes you more accountable and more likely you will follow through.

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