Do you have days when you see a substantial increase in traffic from a specific social media platform and you have no idea why? You think it may be because you started a new strategy but you aren’t entirely sure. You are not sure because you switch strategies often based on some blog post you read somewhere and you never give any one plan more than a few days to work.
If this is you, how can you possibly know what works for you and what doesn’t?
Or are you like I was, spending a majority of the day flitting from one platform to another, sharing and contributing, reading and commenting, and basically going with the flow with no real direction or purpose. You end up wasting a huge part of the day just socializing and getting no real work done. And worse, your traffic becomes intricately linked to the amount of interaction you do in sharing threads.
If this is you, you see a drastic decrease in traffic on days that you do not have as much time to spend on social media. How frustrating is that?
Today I am here to calm your worries and give you a solid checklist to make sure you are consistent and focused in your social media strategy. Here is everything you need to do daily on each platform.
How To Use The Social Media Sharing Checklist
- Record your traffic and referral stats from the previous 30 days (6 months if you can) and your social media stats. This is a great opportunity to start a bullet journal to keep track of your information or if you prefer pre-formatted forms, check out my free printables here to start your own blog journal.
- Click the image above and print the checklist. Either print one for each day and put in a binder or use a pencil daily or laminate the checklist for daily use.
- On lines that have duplicating tasks, i.e. share 5, use the space beside the text to checkmark each time task is done till it adds up to the required number.
- You must complete 30 days of all the tasks on the list. In this cycle, do no more, do no less, of all required actions. (I’ve left one square blank so that you may add an additional platform you may use.)
- Record your traffic, referral and new followers in your journal started in step one. Make note of any spikes, reasons and any influences if you can.
- Analyse your data and determine which items on the checklist worked best for you.
- Customize the checklist based on your results in step 6.
- You need to do more of what works, and maybe less of what doesn’t. You may elect to do 30 more days of what did not work, just to make sure before you adjust down.
- Repeat and adjust every 2nd month or at least seasonally.
The biggest reason that most bloggers fail at their social media strategy is that they are not focused or consistent. Honestly, stop reading all the posts about what you should do and just make a plan for yourself and stick to it for 30 days. The above checklist will not only help you stay on track, it will also save you a ton of wasted, empty time on social media.
Good Luck and let me know how the checklist worked for you.