Ask a group of bloggers what their number one goal is and I can almost guarantee that, “Increase Pageviews.”, will be in the top 3 if not in the first spot. It doesn’t matter if some blogger tells you to stop looking at your stats or that income is not tied to pageviews, if you are anything like me, you just can’t help defining at least a part of your blog success on how many visitors you get per month.
When I first started blogging, I was so green and naive. I just wrote for the sake of writing. I am almost envious of those days. The words seemed to flow easier and I wasn’t very concerned about how many people read my stuff. And then I found out that some bloggers out there blogged about blogging. Oh boy. That was it. From then on I was focused on what I should and shouldn’t do. I took course after course after course.
And the experts all spouted the same advice:
Content is king. Find a niche. Brand yourself. Be consistent. Define your reader. Blah, blah, blah, blah, blah.
I followed all of the “successful” bloggers and still, nothing was moving the needle for me.
I can’t tell you how many times I have been on the brink of quitting. But I just can’t stop because I love blogging. I love bloggers. And I love being able to share my thoughts, use my creative side and help others excel at blogging and realize their dreams too.
That said, it has taken me a few years and a few blogs under my belt to realize what really works for me. So if you are a new blogger, please do not get discouraged. There is a lot of trial and error involved in blogging and running an online business. My tips will hopefully clear your mind, focus your efforts and let your true self shine through. Because ultimately, that is what will make you a success, no matter how you define it.
Let’s begin with everything you need to stop doing…
Stop reading, researching, taking courses, watching free webinars, listening to podcasts, etc.
Seriously. There comes a time when you need to sh*t or get off the pot. You know what you need to do. Stop wasting so much time doing other stuff when the only thing you need to do is concentrate on your blog. No more lists until you start scratching things off the multiple lists I know you have already created. Trust your gut. Go with it.
This by no means that you should stop educating yourself about your niche or blogging. But you know if you have been over-consuming data. You know if you have been using the excuse that you need to learn this or that before you do anything or take a step forward. You know when it is fear holding you back, not lack of knowledge. You just need to take a leap. Trust me, there is nothing like the education you receive from experience.
Stop comparing yourself, your success, your blog, your audience to anyone else.
You can enjoy, maybe even envy someone else’s success but do not get out the ruler and measure yourself against another. Nothing zaps your creativity and motivation more than comparing yourself to others. Especially when you do not know their complete journey. Comparison is a dream killer.
Stop mimicking another bloggers’ style, voice or path.
Just like in high school, sometimes you just want to fit in. That is normal. But when you start to copy someone else either literally, which can get you into legal doo doo, or stylistically, you lose what makes you unique and special. It is really hard to put on a constant facade and your readers will see you as insincere or worse, a copycat, non-original.
Stop over supporting everyone else.
It is really great to be supportive but there is such a thing as being over-supportive. I used to be the biggest cheerleader for everyone else. I commented. I shared. I attended free workshops and webinars. All to support my fellow bloggers, which isn’t all bad. What was bad was that I neglected my own work. I used the support as a crutch. Recognize when you are procrastinating and putting off your own work. Find a balance.
Stop over promoting yourself.
Nobody likes to have your stuff in their face all the time. If every connection you make, online or in real life, is all about you, you will turn people off. Relax. Make real connections by listening. Share good advice and your knowledge and you won’t have to toot your own horn because the people you helped will do it for you.
Stop trying to do everything and to be everywhere.
I know that bloggers wear many hats. We have to be editors and web designers. Social media managers and marketing gurus. Content creators and researchers. But sooner or later you realize you can’t do it all…well. Concentrate on what works for you. Don’t spread yourself thin trying to be on every platform. Decide what tasks can get be let go or hire out/barter with another blogger for the things you need help with.
Stop being in a rush.
I know it is ironic saying that in a post about accumulating 60,000 pageviews in 3 months but remember, this is not my first blog. With my first blog, I had 3,000 total pageviews in the first 6 months. Steady growth, no matter how small, should be your goal until you have mastered what works for you. Then you can set your sights on the moon.
Stop trying to fit a square peg in a round hole.
I don’t know how many times I have seen bloggers force themselves to do something that doesn’t fit their vision or comfort zone because either everyone else is doing it or they heard some blogging genius tell them that they must do it to succeed.
First of all, let me be clear. No two bloggers will ever follow the same path to success. Ever. So, what works for one blogger, may not work for you. Especially if it doesn’t feel right to you.
- If you don’t want to do video, don’t.
- If you don’t want to sell products or do webinars, don’t.
- If you don’t believe in email lists or pop-ups or ads on your site, don’t have them.
This does not mean you shouldn’t stretch yourself and try new things. By all means, try. But you know when something doesn’t sit well in your gut.
You may have to find your own way to success but that is what makes blogging so great. You do not have to be like everyone else and in fact, people like you more if you are different and don’t follow the crowd.
Now that you know what I stopped doing, here is a list of what I did do.
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How I Got Over 60,000 Pageviews In My First 3 Months
- Decided what I wanted for me and my blog.
Created a winning pinning strategy with Tailwind.
If you take anything away from this post, I hope it is this. Every blogger will have a unique path to success and you may only reach yours through months, maybe years, of trial and error. Do not feel discouraged. Be proud of what you do and who you are. Keep putting out brilliant content and eventually, pageviews will come.
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