Kiss My But
We love your blog, but…
We would like to work with your blog, but…
Our product would be a great fit for your blog, but…
After the “but” comes the part when a company tells me they do not want to offer me money in exchange for a review or other social media promotion.
Well, I’d like to work with your brand, too.
Don’t hand me your “To-Do List” and expect me to do it for free.
Here are just a few of the insulting offers I’ve received from companies, followed by what I’m thinking.
“We are not offering any sponsored opportunities at this time. Could you review our product on your blog once a month?”
Hmmm. That sounds a lot like a job. Sorry, cheap ass, I can’t review your product every single month for free.
“We would like “x” amount of social media mentions about our product each month.”
Oh, you would? Well, I would like to get paid. So I guess neither of us is going to get what we want. You’re not paying me, so you’re not my boss. You don’t get to issue deadlines or quotas.
“Please review our product on your blog. We are offering you the special opportunity to buy our product at a 40% discount.”
Shit. You could at least buy me dinner first…
This is a personal favorite of mine, the company that wants me to pay them to do work for them.
Should Bloggers Work For Free?
Just to be clear, I appreciate companies reaching out to me and offering samples. It introduces me to new brands and products. I’m not made of money, so having a product sent to me for free enables me to try more products. I never promise a review. If I like a product, I review it.
But many companies ask me to write a review, take product pictures, post on social media platforms, and commit to them for a length of time. Essentially, they want me to work for them by promoting their product. I should be paid for that. When I start talking about monetary compensation for my work, I hear, “Sorry, but…”
Companies pay PR firms, they buy ads, they hire photographers. Why is my blog treated differently? With more and more people turning to trusted bloggers for advice on products, companies need to start considering the importance of blog reviews and the hard work that goes into writing them. And promoting them. And taking pictures for them. And maintaining a blog in general.
I love my beauty blog. I love connecting people with products that make them feel beautiful. It’s actually fun for me! But I don’t like the feeling that I’m being used, that sucks the fun right out of blogging.
When it comes to being compensated for my work, I’m not accepting “but” from companies anymore. It’s already cost me a few opportunities to work with brands. Whatever.
They can kiss my but.
Check out Elena’s post about the ugly side of blogging here.