Over the past year, I have personally seen a huge influx of new bloggers in my Facebook group, blogsharelearn. Most of them are either lifestyle bloggers or are entrepreneurial, meaning they blog about blogging or how to make money online. Perusing their sites and content, I notice one thing, they have all done their research and are following a script on how to be successful at blogging.
How do I know that? They all write approximately 10 blog posts, create a freebie for their email list, and develop an e-book or e-course or both. Then they promote the shit out of everything they got, everywhere, all the time. Over and over and over again.
At first, their traffic is abundant. Their content is new and fresh. People want to check them out. But soon these new bloggers get burnt out participating in multiple share threads that require reciprocation and when they cut back on their promotion, their traffic fizzles out.
First off, in my opinion, if you want to be successful at blogging, you have to be yourself and find your own voice. There is no template for blogging. There aren’t any rules. You won’t get kicked off the internet for not having an email list or for not creating digital products. Don’t do what doesn’t feel good for you. The bloggers that are really successful are unique and they do things their own way. That is why it works…for them. You will probably never find success duplicating someone else’s process.
Second, I believe blogging is a marathon, not the 100 metre dash. Sure, some people are able to run full speed as soon as the gun fires but for most of us, we need time to warm up before we find our stride. Be in it for the long haul. Commit to a year, at least. Give yourself time to find your community and more importantly to figure out what works for you. Only time and experience can teach you that.
So now you’re thinking fine, I’ll be patient but it sure is disheartening to have little to no traffic. What am I doing wrong? What can I do to change that? How do I get more pageviews without knocking myself out everyday?
The answer is not popular but it is simple:write more posts.
The Magic Number Of Blog Posts You Need For Consistent Traffic
Every time someone asks in my group how they can get more traffic, I respond by asking them how many posts they have on their blog. 10, 25, maybe 50 is usually their answer. To which I reply, you need 100. Say what?!!!
I have no research or scientific basis for that number. I can’t even remember where I read it, years ago when I started blogging. But I have found it to be true and here is why. If every post you have got one hit a day, you would get 100 pageviews a day. Now I know that it is unlikely that every post will be viewed but the more posts you have, the more chances you have for someone to see it on social media and click through to read it.
Also, I feel that by the time you have 100 posts under your belt, you have a good sense of what your audience likes and responds to. You learn to write quality and can weave and cross-promote posts within posts. That is key for search engine optimization.
Now before you all go cranking out posts like crazy trying to reach 100, I must qualify what kind of posts they should be.
- Evergreen. That means that it must be relevant forever. Five or ten years from now, the information in that post should still be useful.
- Not Personal. We all write about our daily lives. That is what blogging is all about but no one is searching for what Elena had for supper or who she met up with. Not yet anyway…
So go create more content. And let your goal be 100 awesome posts.
BTW, it took me over 200 to get to 100 good posts. I’m just saying.