StumbleUpon can be really beneficial for bloggers. I find a very unique group of users on that platform, unlike those on other social media. And you can drive tons of traffic to your blog from it. But if you think you are going to just drop your links in there and see your stats explode, you will be sadly mistaken.
I don’t know why I must repeat this about every platform I discuss but it is called a social media platform for a reason. Heavy emphasis on the word SOCIAL. You may be able to manipulate the algorithm and not engage and see a bump in traffic for a limited amount of time but trust me, any kind of sustained gain needs engagement. And this holds true for any social media platform.
If you have been on StumbleUpon for a while and have not seen any increase in refers, are you making any of these mistakes?
7 Reasons You Aren’t Getting Any Traffic From StumbleUpon
1. You only share your own blog links.
I see this all the time. It is so easy for me to check what other specific people are sharing on StumbleUpon. And if I can see your selfish ways, so can the platform. This practice is also a good way to get yourself blocked on StumbleUpon, which has happened to some of my blogging friends.
And come on now, would you like to engage with someone who only shares their own posts all the time? Ya, I don’t think so.
2. You never engage on the platform.
Besides adding links through a share button or a chrome extension, do you spend time on StumbleUpon? I’m telling you, you should. Not only does it boost the status of the links you add externally, there is some amazing content on StumbleUpon. I regularly share links I find there on my Facebook and Twitter accounts. In a sea full of same old, same old, it is nice to share posts outside the box. Use the platform to find great content or get ideas for your next post.
3. Your content.
I know this one may piss you off but you need to hear it. StumpleUpon is not like your WordPress Reader. It is not like your Twitter account where you are followed by all of your blogger friends either. Yes, there are bloggers on StumbleUpon but just like Pinterest, a majority of StumbleUpon users are everyday people. I know it’s hard to believe but there is a whole universe of people that do not blog, do not care what you had for supper (put that on Instagram), do not want to hear about your personal problems(share that on Facebook), won’t read your book review (they will read that on amazon) and couldn’t care less what your favourite Netflix shows are.
Unless…the post is written in such a way that there is a lesson or benefit to the reader.
Now maybe your blog is eclectic and you are ok with reaching just a few readers. Than I say go for it but have realistic expectations.
TIP: When you decide to participate in a StumbleUpon thread in a Facebook group, you want to get the most bang for your buck. Share a post that you know will appeal to more people. Share a post that is already doing really well on your blog. Give it some extra juice. Do not automatically share your latest post unless you know it will get some good traction. You are wasting everyone’s time if you do.
4. You have pop ups on your blog at entry.
This is another pet peeve of mine as stated in my post, 5 Reasons I Didn’t Read Your Blog. Your post will appear on the StumbleUpon platform, exactly like it does on the web. So if you have a pop up upon entry, it will pop up on StumbleUpon too. I can’t tell you what a pain in the ass it is on my phone app to get rid of a pop up so I can read your content. Guess what? I’m going to give you a thumbs down and help bury your post. Sound mean? Maybe. But you can change when your pop up happens and I’m done telling bloggers to do it.
5. Your title does not match your post.
While having a click-worthy title is important, it is just as crucial to have your post reflect your title and deliver as promised. Make sure your title doesn’t induce the wrath of the down finger!
6. You are not consistent.
It is great that you add all of your newest posts to StumbleUpon. And that once a week you participate in a share thread and share tons of other blogger’s posts but…to get the most out of this platform, you need to make time daily to go on the platform, stumble, and like some posts.
7. You do not have a StumbleUpon share button on your post.
There are many ways to share a post on StumbleUpon but why not make it super easy for your followers to share your content on that platform.
- If you are self-hosted, you can use a social media sharing plug-in. Check out the help pages within the plug-in to make sure you are displaying all of the social media icons that you want.
- If you don’t want to use a plug-in or you are on the WordPress dot com platform, here are some easy to follow instructions to add a StumbleUpon button to your list.
Need help figuring out how to use StumbleUpon? Check out my video: