Are you stuck in the blogger merry-go-round? Are the only people reading your blog posts, other bloggers? Do you feel like if they had a choice and weren’t “forced” to reciprocate they wouldn’t read or share your post at all?
I hear ya! I know in the beginning, it’s hard to get traffic without commenting on other blogs or participating in share threads. But if those other bloggers are not your target audience, you are spinning your wheels. Case in point: if you skip a day, does your traffic drop considerably? I know you want traffic but if it isn’t the right traffic, you are wasting your time.
There is a way to reach your avatar but you must be strategic. Think about long term gain. It may take you longer to get the traffic you want but in the end it will be worth it. Stop being in a rush. Set yourself up for success by aiming for the non-bloggers in your niche.
How To Get Non-Bloggers To Read Your Blog Posts
1. Comment and share blogs in the same niche. You don’t have to stop participating in Facebook share threads but you do have to connect with bloggers in the same niche. By commenting on those blogs, you will be seen by the right readers. And if that blogger reciprocates, you have the potential to reach a whole new bunch of people that don’t know you but are interested in your type of posts. So stop thinking about it like you are supporting your competition and start thinking about it like you are building a community of like minded people. Try to either join niche specific Facebook blogging groups or when you do participate in share threads, interact with those in your niche as much as possible.
Keep in mind that relevant, on topic comments enhance SEO. That is what will increase your search engine results and get you traffic for years to come with no more extra work or promotion from you. Leave great comments on blogs in your same niche and I bet, some will do the same for you. And honestly, isn’t it easier to comment on a blog in the same niche? If you are struggling to leave a comment, don’t bother.
2. Pinterest is where the non-bloggers hang out. I don’t mean to beat a dead cat, but if you are not on Pinterest, you are missing the boat. Pinterest is filled with millions and millions of daily users that are not bloggers. They use it just like a search engine, looking for solutions to their problems. I see tons of pins with thousands of repins in money saving, relationships and mental health. If you are not convinced your readers are there, do a search on Pinterest right now using one of your keywords. I bet you will find tons of pins that cover topics just like yours. If those bloggers can use Pinterest successfully and drive oodles of traffic to their sites, so can you. If you need to start at the beginning, check out my free course here or for more advanced users, you will find all of my posts about Pinterest here.
3. Use Pinterest share threads on Facebook to push your pins to a wider audience. The only place you can use bloggers not within your niche is in these types of threads. All you have to do is repin others. Ultimately you want to repin within your niche but Pinterest repin threads have the potential for you to get your pins shared to a wider audience on a forum filled with non bloggers. Even if the blogger sharing your pin is not in your niche, hopefully they have followers that are. You can join my Pinterest share thread group here.
4. Write content for your niche. Don’t fall into the trap of writing for bloggers if they are NOT your target audience! I know it is really easy to write about blogging because you feel like you get more traffic when you do but if you want to go beyond bloggers only reading your stuff, don’t write content that only they will read. I have 2 other blogs besides this one. One is about living with a spouse who has bipolar and the other one is about midlife women. I do not talk about blogging on those 2 blogs AT ALL. One of those blogs will pass the one million pageviews threshold this month in just under 2 years! So unless your post is directly related to your niche, example: “How blogging helped me survive my husband’s mental health issues”, stay away from blogging how to posts unless you are prepared to rebrand yourself and go the full Monty. (i.e. create courses, offer services, etc.) Believe it or not, outside of our little blogging world, people in general, do not want to blog.
5. Solve problems. Though you can build a blog sharing your experiences and relating to readers with similar issues, you will get more traction but framing your knowledge with lessons. Really think about how you’ve gone from A to B. Be detailed. If you were talking to a friend, how would you help them get over or get through whatever it is that you just navigating through?
Try to write “how to” posts and always keep your reader in mind. If you write a post and can’t answer “what problem did I solve for my reader?”, go back and edit.
No matter how small you believe you niche is, there is an audience out there waiting for you to reach them. Millions of people read blogs everyday that don’t blog. Most of the time, they don’t even know they are reading a “blog” or what a blog even is. They are out there. Go beyond bloggers and you will find them.
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