Every time I turn around, Facebook is kicking us bloggers in the teeth. Quite honestly, I’m at the point where I don’t know why I bother anymore.
The last few weeks, I have seen a slew of bloggers complaining that their links and/or comments were automatically being deleted by Facebook. WTH! Ok, so maybe some of those people deserve it because they go around to every group they belong to and drop the same links, over and over and over again. I get that. If you are that stupid, maybe you deserve to be deleted. But I have also seen really good bloggers, that engage with others, being shadow banned too.
I have had a steady decline of refers to my blog from Facebook over the past year. And although I am not opposed to boosting my posts, I have in the past, I am super pissed that if you want people to see your stuff nowadays, you pretty much have too.
Neither my followers, nor my friends for that matter, are guaranteed to see my stuff anymore. The percentage of people that actually see my posts in their feed is shocking. Liking a page means nothing. After growing my page for years, I am essentially seeing no more benefit from it than I did when I first started it.
Without constant attention, posting and engaging, it seems like a huge waste of time. Especially when you do manage to boost your reach, post one of your own links, then watch the engagement sharply plummet. What is the point of sharing great content and sending tons of traffic elsewhere when I see absolutely no pageviews back to me?
Am I being selfish? I don’t think so. I have no problem boosting and promoting other bloggers. But seriously, I’m not helping those bloggers either. When I share their posts, engagement drops too. It is only viral posts or huge websites that get the most reach. I can only assume that is because they spend the big bucks on Facebook.
Facebook is a very small percentage of my traffic refers. Like less than 2%. That’s pathetic. So why am I constantly trying to work it? I don’t know anymore. Is it time to drop it altogether and put my energy where it makes an impact? You tell me.