When I first started blogging in 2014, my only real purpose was to share my experiences as the spouse of someone who suffers with bipolar disorder.
At the time, my husband had been stable for awhile and I wanted to give other spouses like me, a place to turn and feel like they were not alone. When I needed that kind of support, I couldn’t find anyone that understood what I was going through and I vowed that I would be that beacon of light when my life settled down.
I did not know it at the time because I didn’t write it down formally, but I did create the best mission statement for my blog.
So in the beginning, my focus was very clear. But soon, I ran out of things to share. My family life was stable and I found it difficult to constantly immerse myself in the mental health community when I was trying to enjoy our calm and happy home.
I began to write about everything and anything that struck my fancy. If you asked me what my blog’s mission statement was then, I probably would not have known how to answer.
I was having fun, so why did it matter? I had a close community of fellow bloggers and we read and shared each other’s posts. And that was good enough for me for awhile.
But we aren’t in Kansas anymore Dorothy.
Blogging has exploded since those early days. It’s unbelievable how many new people are asking to join my blog group everyday! And wow, the shift has totally turned to a blogging for money mentality.
People are jumping in and creating genuine businesses and careers. It is exciting to watch but also a little intimidating and frustrating for those that have been at it for awhile and have not been able to make that transition.
Or for those that aren’t looking for a monetary compensation from their blogs but still want an audience.
Whether you want to hear this or not, if you have a blog, or are thinking about starting one, it is much easier to develop a brand and followers if you know your blog’s purpose or mission.
Honestly, I have struggled with this
until recently constantly. I push against this theory of having a niche. And I know that I will hear from some of you that have built a successful brand without a niche.
But hear me out.
Blogging without a target market or mission statement is more difficult. Unless you have a super big personality or a really interesting life, it will be harder to:
- Find direction. You end up trying fifty million different things, change your name, your theme, your categories, your social media platforms. You aren’t sure where you are going so you end up throwing spaghetti at the wall, hoping something will stick. Or worse, you start to copy or mimic another blogger in hopes of duplicating their style and success. That never works which leads to…frustration, burn out and eventually…giving up.
- Stay Motivated. If you feel like you don’t know what you are doing or at least why, your enthusiasm with fade.
- Grow a following. Gone are the days when people subscribed and looked forward to every single one of your posts. Social media is throwing a million different things at your potential reader and they get attracted by click bait very easily. The only way to cultivate an engaging audience is to hone in on who they are and only serve them. Trying to be everything to everybody rarely works.
- Get consistent traffic without constant promotion. You don’t want to have to live in Facebook blogging groups forever do you? Most of the bloggers in those groups aren’t even interested in your content, they are just reciprocating. Help your audience find you (through search engines or Pinterest) by being focused on who you serve and why.
- Make Money. This one is a no brainer. If you can’t narrow down your niche, you will never know what to sell or promote to them because let’s face it, you don’t know them at all.
Niche and blog mission statement/purpose are not the same thing. One is who you serve. The other is why you serve.
For successful blogs, they are closely intertwined but you can have one without the other.
- You have a fashion blog for older women. That is your niche or target market. You don’t know why you blog about this niche. You just do it because you are in that niche yourself.
- You have a fashion blog to teach women how to style a body that has a heavier frame so that they can feel good about themselves. That is your purpose or blog mission. You target all women so you don’t really have a niche other than fashion.
To create the best mission statements for your blog, you need to combine the two: a niche and a purpose.
Trust me when I tell you that I know how hard it can be choosing a niche and creating a mission statement.
Especially when you are starting out.
You just want to write. I get you. I really do.
But I’m telling you, if you can master this, it will be easier to write and you will feel great about your blog.
How To Create The Best Mission Statement For Your Blog
Start by describing who you are writing to. (Hint: It may be you!)
- how old are they
- what gender
- what do they do
- are they married, single
- do they have children
- what are their hobbies
- what do they do in their spare time
- what income bracket are they in
Then list their struggles/issues.
Now, list how you will solve their problems.
Last but not least, list why you want to help them.
Put it all together and and voila! Mission Statement!
“I help women over 50 with an apple shape, love fashion and their bodies by teaching/showing them what to buy and how to dress.”
Now you can use that new found purpose to create a tag line, write content and develop a monetization strategy.
Let me know if you have a mission statement or have created one using my tips in the comments below.
I started blogging in 2014 when we were preparing to move to Florida, and my intent was to write funny stuff about semi-retirement and such. Then in 2017, I ran across one of your posts that mentioned your life with a bipolar husband. At the time, I was just beginning the now two-year struggle with my husband’s depression. I wrote off and on during that first year, dropped off the face of the earth pretty much last year, and now am determined to start writing consistently again. I think I need to switch focus with my blog, and that it will be about the depression struggle of the caregiver/wife. And, because he has lost his new career job and is working part-time at a job he isn’t interested in, I need to start bringing in some sort of income. This post about the importance of the mission statement, as well as your other posts about the $$ side of blogging, are on point. I’m gonna do it! Thanks, Elena, for your vision and determination to stick with it, and give the rest of us encouragement.
You can do this! And you will help so many others sharing your journey. I’m so glad I’ve inspired you to keep going. Let me know if you have any questions. P.S. I’m going to Florida in 3 weeks!
Hi, Elena–I’m just getting started, and have learned so much from your blog! I used your earlier post on how to write a mission statement to make my own, but already, just a couple months into it, I know I need to go back and refine it. What you actually end up doing is not always what you thought you would be doing, so reflection is a good thing, I think!
Thank you Elena! I always do enjoy reading your posts… they just hit the right note with me each time!
I have no mission statement, niche, or brand. I wanted to write. I was getting ready to retire so I spent a year “discovering” who I am and what I wanted to do when retired. Now I am doing those things and more. Truthfully, I’m not sure what comes next. Reading your blog pointed this out to me. Now I have something to work toward
The discovery phase is important. I hope you have found out what makes you happy and are able to transfer that to your blog.
Very helpful, Elena. The more I read you, the more I want a ‘redo’ of my mission statement! I have a following, but find I’m a bit stalled lately. Thanks!