This week, after growing and building my Facebook group for 3 years, I made the difficult decision to archive it. Though I alluded to my members, in my last post, that time management was the sole reason for closing the group down, it is only partially true. Yes, my business is growing and I have to be smart about how I spend my time but honestly, time would not have been an issue if it weren’t for the following reasons.
5 Reasons I Chose To Close My Facebook Group
- I’ve lost that loving feeling. Unfortunately, checking in and monitoring the group began to be a chore. I no longer enjoyed interacting with my members and found myself being curt or disrespectful to genuine inquiries. That isn’t fair to them and I’m sorry if you ever felt snubbed or stupid for asking questions in my group. I love blogging. Whether you do it as a hobby or a business, you are a newbie or seasoned blogger, you deserve to have a space that nurtures you and lifts you up. Your admin should be present and interactive. I struggled to be that.
- My group was based on strategies I no longer believed in. From day one, the group was focused on share threads. Bloggers could post their newest articles and find posts by others to read and share. As a newish blogger, I thought this was an excellent way to find new readers and grow my blog. But I’ve changed. I no longer believe this is a good, long term strategy for bloggers. Your traffic depends on you participating in these threads everyday. And when you don’t, your pageviews plummet. Plus, commenting and sharing others from the thread is time consuming. Are you even reaching your target audience in these threads? Are you reciprocating just to be nice even though you aren’t their avatar either? Are you getting a good return for your time investment in share threads? If you have been blogging for over a year, and you are still participating in share threads on Facebook, I implore you to find better strategies to grow your blog.
- I didn’t want to be a bitch. You have no idea how hard it was for me to keep my mouth shut. Between the link droppers, the newbies thinking they could fast track success, and the know it all, self-promoters, I’m surprised my teeth didn’t explode through my pursed lips. So many times I found myself deleting my reply comments before I posted them. Sometimes after. Some days I would want to scream, “You’re doing it all wrong!!!”. But these types of bloggers don’t want to listen because they believe that getting their voice out there includes spamming. I hate censoring myself but I didn’t want to infest the group with negativity. Maybe I should have been more selective about who I let into my group. Live and learn I guess.
- I should have stuck with my original plan. I started the group for midlife women and wanted to keep it maxed out at 50 participants. But I folded to pressure and outside influences and have regretted that ever since. I fell victim to the adage that more is better. It’s not.
- It didn’t move my needle. Once I opened up the group to all bloggers, there was an influx of serial joiners and BTB entrepreneurs. You know the ones I’m talking about. The ones that join as many groups as they can. I felt like I sold out and lost control of the group. I don’t even think most of the members knew who I was. It was just another group to add to their list on their spreadsheets. While I strongly believe in giving back and fostering a strong sense of community, I also think that a Facebook group, in some minute way, should help move your own blog business forward. And yet my Facebook refers to my blog remained dismal at best. People weren’t interested in me or my message. Facebook groups are a lot of work. It may be selfish to say but I was left with a strong feeling of “what’s in it for me?”.
I know these reasons are ultimately my own fault. I let it come to this. Unfortunately, I have probably abandoned a few bloggers that needed my help. If you are one of them, please do not hesitate to reach out to me through email or my Facebook page.
You never know, I may start a new Facebook group in the future. It would be different for sure. More focused. More niched. I know who I would want to be a part of it. I would want midlife women, who want to make money blogging, but not a crazy amount like $25k a month. The women I would want to join me wouldn’t be afraid to invest their time and money into their blogs but they also wouldn’t want their blogs to consume their lives. These women know what they want from their blogs but also have no intentions of being a super blogger that blogs, does podcasts and creates a million courses. These midlife women have worked enough hours through their lifetimes and want to enhance their second halves with personal purpose and financial freedom. The midlife women I want, believe in peace and balance. If this sounds like you, let me know in the comments. Maybe I’ll do it.
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