Owning a blog can be a lot of fun, and for some people, like me, it becomes their career path. If you want to be a full-time blogger too, then it is important that you know what you are going to need to keep your blog on top. Making money from blogging can be difficult, but with these things on your blog, you aren’t going to have to question whether people enjoy their visit. So, let’s take a look at some of the things that your blog is going to need if it wants to stay on top.
5 Things Your Blog Needs To Stay On Top
1. A Niche
The first thing that is going to help your blog is a niche. Having one area that your blog focuses on is going to make it more targeted. Instead of people stumbling around your blog for ages trying to find something that they want to read, the entire blog will have some sort of focus. Now, some bloggers don’t have a niche, and they are doing well, and that’s great. But, you need to be aware that having a focus will help you reach your ideal readers and create a community of fans.
By giving your blog a niche, you are giving your visitors something that they want. They will know that if they come to your blog, you will provide them with certain content. This is one of the most effective ways to keep the interest of your readers, and if you are aiming to stay on top, this is what you need. Especially in the beginning of your blogging journey. Knowing you can’t be everything to everyone and focusing on a niche helps you to grow your blog faster and establishes you as the go to source.
2. A Little Help
There are various areas that you are going to need help with. You might currently write all of your content yourself, but this could be something that you are starting to struggle with. If this is the case, you can always hire another writer to help you, or you could outsource the issue to a company who specializes in content creation.
Or, you might need virtual help in the form of managing your documents, and for this, you can get a document management system. TechRadar Pro recommends Templafy for this as it is one of the best systems on the market right now. What they do is track, manage and store your documents so that you can keep an eye on everything! By having this organization in your business, it will reduce the need for paper, but it will also give you time to focus on other things, making the running of your blog more productive.
Bloggers wear so many hats and juggle so many tasks. It is important to learn how to balance. Sometimes this means you should hire out. Though I know it can be scary committing to an outlay of money, you must take into account the benefits of getting a little help to propel your blog business forward faster and more efficiently.
3. Compelling Content
If you don’t have compelling content, people are not going to want to stay on your site for very long. For your visitors to get the most out of your blog, you need to have content that makes them want to stay. Without it, you are going to be experiencing a high bounce rate, a decreased number of views, and an overall decline in the popularity of your blog. We know that this is not what you want, and that is why you need to think long and hard before you post any sort of content on your site.
When you do post something, make sure that it has a catchy title. Nobody is going to even click on a content post if the title is boring. Be imaginative, be inventive, your visitors want to see something new and exciting, not something they could find on any old site.
Related Post: How to Create An Editorial Calendar
4. Easy To Follow Navigation
Not only do your readers need to know what your blog is all about the moment that they arrive on your site, they also need to be able to find the information they want quickly. A menu that is easy on the eye, contains self-explanatory titles (sorry, cutesy doesn’t cut it!) and helps navigate readers to your pillar content, is crucial to your blog’s success.
Your navigation should re-enforce your niche and content so that your ideal reader wants to stick around and read more. It will be easier to convert them into a subscriber and potentially, a client or buyer is your blog is a cohesive package, from the top, down.
Having different forms of media is going to be important. You don’t want your readers to sit and look at endless text for a couple of minutes, do you? No, so to avoid this you are going to need to post photos, videos audio and so on. You are going to make your blog more interactive if you do it this way, so don’t worry about people not liking it. You are more likely to attract people to your blog this way, as they will feel like there is something to do, rather than just read plain text posts.
Learn about the type of content your readers like, and be willing to accommodate them. Your engagement and subscribers will increase as they look forward to your next offering.
Have you thought about running a competition or contest on your blog or on your social media platforms? You can use photos, videos, voice clips and so on to do this and it could be fantastic. Think about the people who are using your blog and what they might want, then design a competition around this. Not only is this going to be fun for them, but it could also be fun for you! Doing this will drive more traffic to your site, and you are going to see levels of visitors that you haven’t seen before.
I hope that you have found this advice useful, and have found some of the things that your blog is going to need if you want to stay on top and turn your blog into a full-time job. You can do it! Just take it one step at a time.