Getting your visitors to trust in your blog or website can be difficult. There are a lot of things that you need to do in order to make that happen, and at times you may even feel as though nothing you do works. If this sounds like you, you have nothing to worry about because there are plenty of things that you can do to turn things around and make your readers into raving fans.
5 Ways To Get First-Time Blog Visitors To Trust You
Blog with a Purpose
Think about it, are you blogging with a purpose? When you blog with a purpose, it helps you stay on track and make the required improvements to really gain traction and pageviews. When you are driven by purpose and passion, there is no reason why you can’t get your readers to trust in you and what you have to say. Passion is very contagious. If you are able to show other people you love what you do and want to help them, you can be sure to gain their trust.
Blogging with a purpose also makes it easier to think of the keywords your readers/avatar are going to be searching for. When you have done this, you can then focus your blog on meeting their needs and wants so you can continually put out relevant content that inspires them and keeps them coming back for more. Plus, the right keywords will help drive new traffic from search engines. After all, your visitors have to find you in the first place don’t they?
I know from personal experience that there may come a time when you want to go in a different direction with your blog. If you ever want to make a change or re-brand, don’t forget to clearly re-define your purpose and passion again. Remember that your goal is to gain trust from your new ideal reader.
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Get a Social Media Page
If possible, you should always set up a social media page for your blog. When you do this, you can then encourage people to visit your blog through your page and you can also build your likes as well. Studies have shown time and time again that people tend to trust in social media pages that have more likes, so the more you can capitalize on this, the better. If you are having a hard time trying to do this, then post some of your blog content to your page. This will create a pathway for your visitors and it will also help you to capitalize on the added exposure. If you want your social media page to look more professional then why not think about investing in a physical address?
The more comments you can get on your blog, the better. This shows other people you have a lot of traffic and that you are continually posting great posts. If you are struggling to get some comments on your blog, then it is very easy for you to turn this around. Simply ask your viewers what they think about your blog or topic you have posted about. You might also want to mention your own opinion on a subject matter too and start a discussion.
Leaving comments on other blogs in your same niche also encourages not only that blog author to reciprocate but shows their readers that you care about the subject matter and are willing to engage in conversations. And who knows, you may find your new blogging bff or opportunities for guest posting this way.
Share your Personal Side
People trust people they know and/or can relate to and what better way to do that than to share your own personal experiences. This doesn’t mean your blog should be like a personal diary. However, no matter how instructional or educational the blog post you are writing is, there is always room to share how or why the material relates to you. Readers want to feel connected.
If your posts truly don’t fuse well with sharing your own personal stuff, make sure your social media or emails to your subscribers show who you are and what you are about. Don’t worry that you may turn off some visitors because not everyone is your ideal reader. The ones that are, will appreciate your honesty. Readers are getting tired of the fake or perfectly procured profiles online. They want to know the real you. Show them.
Let’s face it. The online world moves super fast. Don’t just disappear and leave your readers hanging. They will quickly forget about you. I understand that sometimes you need to take a break or real life gets in the way. Just let your readers know, either in a post, email or on social media. Believe me, if they are your true avatar, they will get it. And trust me, it will be so much easier to resume blogging without feeling like you abandoned your readers when you are ready to get back at it.
Building trust is an important step in building your brand. If you are a sole entrepreneur and/or blogger, that is you. You are your brand. It is easy for you to gain more trust from your readers when you follow the above tips and form a true relationship with your visitors. You will find that your readership increases and that your visitors will come back time and time again. Once you have gained their trust, you will find it easier to get more traffic, convert affiliate links and create products that your audience wants.