Driving more traffic to your site is your biggest priority as a blogger. If you want to earn money from your blog and turn it into a fully fledged business, you need to be getting a lot of hits. When you’re trying to get sponsored posts from companies and earn revenue from adverts on your site, you will need a significant number of subscribers and building that following is tough.
There are a lot of things that you can do to build traffic and in the early days, you shouldn’t need to spend too much money. Start by creating regular, good quality content for the blog. Without good content, you’re not going to get anywhere. Promoting yourself on social media is another great way to drive more traffic to the site and you need to make sure that you’re active on a daily basis.
But there comes a time when things will start to slow down and if you want to push your blog further and reach the next level, you will need to start thinking about investing some money in it. If you spend money in the right places, you will see a big increase in traffic and it will boost the earnings from your blog, so it’s a worthwhile investment. But so many bloggers spend their money in the wrong places and never see any return on that investment. If you are looking to grow your blog, these are the best places to spend your money.
5 Smart Ways To Spend Money On Your Blog
Your Design And Theme
Using a free theme for your blog is fine and you can get some great ones, but they’re not very original. Even if you pay for premium themes, there are hundreds, if not thousands, of other blogs out there using the same one. If you want your blog to be a big success, you need to start creating your own personal brand that nobody else can imitate and the best place to start is with your design and theme. It will cost you more money, but you should pay for somebody to develop a custom theme to your specifications. This will make your blog more unique, more professional, and easier for your readers to navigate.
Your Branding
When you are coming up with a new design, you also need to think about some branding. The best brands are the ones that are instantly recognizable and unique. It’s worth investing some money in a professional logo design and brand package that you can use on your blog, your social media pages, and any emails that you send out to subscribers. A consistent brand sets your blog apart from all of the other ones out there and shows people that you are a professional business. This is especially important when you are trying to get sponsored posts from big companies.
Paid Adverts
If you want to boost your traffic quickly, paid adverts are a great way to do it. The most popular, and probably the best service to use is Google Ads. A lot of people don’t like to use it and say that it’s not that effective, but that is probably because they are not using it in the right way. If you want the best results, optimizing Google Ads with automation scripts is the best way to go. You will need to invest a bit more money but you can ensure that you are getting the best results possible.
SEO
Search engine optimization is another effective way to drive more traffic to your blog, but a lot of WordPress sites are not very SEO friendly. If your blog is optimized for search engines, you will get a lot more new readers that find your site through Google searches, so it’s worth investing some money in. Paying a professional SEO agency to optimize your site for you can make a huge difference when you’re trying to grow your blog.
Improve Your Hosting Services
If all of these methods are effective and you see a big increase in traffic on your blog, you need to make sure that the site can handle it. If it can’t and it starts freezing or running slowly, you will lose a lot of those new readers straight away. You should consider upgrading your hosting services to increase the capacity on your site so it can handle more traffic. You need to do this sooner rather than later so you’re prepared for growth as it happens.
These are the best places to invest your money if you want to see your blog grow, but make sure to continue creating good quality content. If you don’t, you will not benefit from all of the extra traffic that you are getting.
