Statistics reveal that 50% of businesses fail in the first year of operation, making it crucial for entrepreneurs to guard against this. Running a business is often a rewarding venture if done right. As the market becomes more competitive, many enterprises are adopting strategies to enable them to succeed. Are you wondering how to position your business for success and boost its chances of survival?
Here are some creative ways to do so:
1. Create interactive video content on social media
Social media videos have generated over 1200% more likes and shares than any other online item in the last three years alone, indicating that people love such content they can relate to. Having a solid video content strategy increases the likelihood of your target audience sharing your story with others, propelling your business to a higher level.
High-quality video content should include vital information on the company’s values, origin, unique products on offer, etc., and must attract and sustain your audience’s attention. More importantly, the videos you post must be interactive enough to appeal to them and make them feel engaged. Although developing compelling videos takes a significant amount of time to edit, this shouldn’t deter you from producing the best for your business.
As a tip, you can use Instagram Live or Facebook to share unseen footage of your company’s prime events to gather interest until your actual video is ready. Your consistency and creativity will enhance your company’s image and place you firmly in your target market’s minds.
2. Invest in company-branded items
Besides being a common marketing strategy, company-branded items help remind your customers about your enterprise and what you have to offer. These items often last longer than other promotional objects such as fliers and complimentary cards. They’ll serve as valuable souvenirs for your clients. Branded apparel, stationery, confectionery, among others, play a significant role in boosting your brand’s visibility.
One option gaining popularity is branded eyewear, and you have many unique options to choose from. You can try out the idea of logo sunglasses to market your business and add a fun twist to your marketing strategy. They come in different shapes, colors and designs, allowing you to choose the type that complements your business image the most.
3. Expand your existing product line and services
As an entrepreneur, you need to be constantly innovative to enable your business to thrive. One way to do this is by adding extra value to the products and services you already offer. Expanding your product line is one of the best ways to remain relevant to your target market and respond to their ever-changing demands. Keep in mind that consumers are always on the lookout for the next big thing, and it’s best to respond promptly to suit their desires.
Giving your business the boost it needs helps your business to survive and grow. As the market gets more competitive, your company must adapt and always remain a step ahead of the competition.
