Education is among the greenest niches for bloggers. So, whether you are an educator or teacher, you will need to tap into this opportunity to make that extra cash. This is primarily enabled by the increasing need for virtual learning platforms, with many institutions embracing online learning.
Additionally, newer trends and innovations come up daily, increasing the need for educational blogs to use and adapt to these changes. As a result, the demand for coaching, tutorials, and related education blogs is rising every day.
Contrary to common belief, starting an educational blog may not require you to have a doctorate as long as you know where to start and have the skills and knowledge to share. However, you will need knowledge of a discipline, understand your audience, and plan how you will market your brand.
Here are tips on how you can get started:
How To Start An Educational Blog
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Understand What You Want To Do
What is an education blog to you? Generally, this can mean anything, ranging from lesson plans, how-to tips, home school tips for parents, coaching, tutorials, and online courses. There are many different niches you can explore successfully.
Typically, the term education blog can be extensive. Therefore, you will have to narrow it down to a specific field you want to focus on. The niche you choose should reflect your knowledge and target audience.
Choose a Niche or Topic
Before you start any blog, you should identify what you want to cover. Most people want to cover everything and reach many people. However, this may not be the most excellent idea because you will not cover a topic extensively.
You can work on a comprehensive and narrow niche successfully. However, a broader niche means putting on a lot of work, which can be draining. On the other hand, if you focus on a very narrow niche, you can quickly exhaust all the topics. Therefore, try to choose something in between.
Here are some of the best niche ideas for education blogs:
- Create and share lesson plans
- Improve teaching techniques by showing tutors how they can teach better
- Help students understand how to learn better
- Show parents how to help their children learn better
- Give career advice and counseling
These tips will help you choose what is suitable for you and your audience. Remember that your topic/niche should not be too narrow or too broad.
Choose the Best Blogging Platform
Starting an education blog may seem like a great idea until you try choosing the right platform for you. You may be worried that you are not as tech-savvy to understand this aspect.
However, this step is not as daunting as imagined. You need to decide on one blogging platform that will make your site visible over the internet. Some blogging platforms are free, while others are paid. For instance, Wix and SquareSpace are free to use. However, you should understand that free platforms often have many drawbacks and may not be the best option if you want to blog as a long-term project.
WordPress is the leading blogging platform globally. With WordPress, you can choose to self-host at WordPress.org or be hosted at WordPress.com. You may want to check the differences between WordPress.org and WordPress.com to decide on one that is best for your needs.
Create a Domain Name
You need a name for your website. This is typically the internet address or the URL that people will use to access your blog. It is always recommended that you use the website name as the domain name to avoid confusion.
Here are tips on how you can create a domain name;
- Purchase a .com domain name
- Make the domain name unique and broader
- Make it short and precise
- Be creative with the name
- Go for a concept
- Use a domain name generator
Get a Domain Name and Hosting
The next step would be buying a domain name and hosting. Webhosting platforms like Bluehost ensure that your blog is running effectively. They show your blog whenever a visitor types your URL. After choosing the hosting platform, you can proceed with the following steps:
- Install a theme for your education blog
- Create a logo
- Generate essentials pages
- Write your Home Page
- Write the About Page
- Create a Contact Us Page
- Consider a Privacy Policy Page
- Create Resources Page
Start Creating Content for Your Blog
With all the above steps completed, the remaining task will be to create blog content. This is the part you want to focus on things to write about.
Your blog content will depend on your chosen niche and target audience. Use the niche to guide you in creating content for your audience. For instance, if you are addressing students who just graduated from high school, you may choose topics about university life and career paths. Something like “how many years is a bachelor’s degree” or “how to choose a STEM major” can be of interest to such audiences.
You can also focus on different categories. For instance, you can have a parent’s section, student’s section, and teacher’s section on your resources page. This will help you create content for a specific audience instead of mixing up things.
Promote Your Education Blog
Once you have everything spelled out, you should focus on getting visitors to your site. There are many ways of promoting your blog. However, you can expect many other bloggers in the same niche to do the same. Therefore, you need to up your game to beat the competition.
The best way to promote your blog is by creating quality content that can benefit your audience. In addition, you need visitors to stay on your blog for longer to increase your Google ranking. This way, your blog will always appear on the first page.
Accordingly, you can:
- Ask friends and relatives to visit and share your blog
- Use social media for marketing your content
- Join groups and promote your work together
- Guest blog on other sites and create links to your blog
Bottom Line
Many education blogs are currently running on the internet, and many others are created every day. This means that you have to go all out to make yours stand out. Create quality content, understand your readers, market your work well, and you will get visitors to trust your blog.
