Creating a blogging business is a lot of work, and much of the effort that you need to put in involves promoting your business. Getting your blog and the wider business behind it noticed takes time. Fortunately, you can employ a broad variety of different promotional methods to get people to take notice of your business. Good SEO needs to be at the heart of your blog if you want it to be successful, but there are also other things that you can do to promote your blogging business. Here are some of the approaches you can take for promoting your business and reaching a wider audience.
Be Active on Social Media
These days, being on social media is practically a requirement for any business. When it comes to blogging, it really is important to use social media platforms. Social media allows you to connect with your audience and a wider community of other bloggers, brands, influencers, and other people who are useful to know when you’re promoting your business. Being active on social media can mean different things to different people. The most important thing to do is identify which platforms to use and how to use them. Facebook or Instagram might be useful for connecting with blog readers, but LinkedIn could help you to make connections with business people.
You can use social media to promote your blog content and other content that you produce. It allows you to share blog posts, graphics, videos, podcasts, and much more. But it’s not just about promoting your content. It’s also an important channel for building your business’s brand and reputation. It helps you to create and share an identity for your business so that you can engage with people in a more realized way. Social media also gives you ways to advertise your blog through promoted posts and PPC ads.
Connect with a Blogging Community
Connecting to a business community is always smart when you want to grow your business. Fortunately, the blogging community is strong and you’re sure to find plenty of people to connect with. No matter what topics you cover with your blog, you’ll find like-minded people who talk about similar topics. You also don’t only have to connect with people whose blogs are similar to yours. You can talk to anyone in the blogging community about running a blog and the business side of it. You can share tips with each other and discuss how you make the most of your business. You can connect with other bloggers through social media, forums, events, or approaching bloggers directly through their blogs.
Get in Touch with Influencers
Another way to benefit from social media for your blogging business is by connecting with influencers. Social influencers can help you by sharing your blog content and promoting you in other ways. Of course, they will want to have something in return. They might get paid for their advertising or they might receive reciprocal promotion. It’s important to find influencers who work for your blog’s brand. They need to have an audience that shares a crossover with your audience. To make it easier to find influencers, you can use websites that are designed to connect you with the right people.
Write Some Guest Blogs
When you’re connected with other bloggers, one of the ways to take advantage of this is to write some guest blog posts. Writing guest blogs allows you to link back to your own blog and you can also use them to show that you’re a voice of authority who is knowledgeable about the subject your blog covers. Guest blog posts aren’t meant to be all about promoting your own blog or brand, though. They should be relevant to the site that they’re on without being too promotional. Usually, you will be allowed to link back to your own site.
Use Email Marketing
Email marketing is a fantastic promotional tool. It’s essential if you want to engage your audience, and it’s also a very effective marketing channel. Email marketing is useful for ensuring your blog readers keep coming back. Getting them to subscribe to your mailing list gives you an easy way to let them know when you have new content published. You can also use email to keep everyone up to date with the latest news or anything that might be happening for your blogging business. If you use your blog to sell anything, it could be a channel for promoting new products, special offers, or anything else that’s relevant to your readers.
Put on an Event
If you want to think outside of the box for ways to promote your blogging business, you might want to consider putting on an event. It could be an event for other bloggers or people in the niche that you blog about or it could be an event for your readers. There are many corporate entertainment options you can consider to make a fun and entertaining event. You should also keep in mind that not all events need to be offline events. Online events are well-suited to blogging businesses and they can be cheaper to run too. An online event could involve a series of talks, workshops, or other material that you can deliver through digital methods.
As well as putting on your own event to promote your blogging business, you can get involved with other events that might be relevant to you and your business. There might be blogging conferences or events that you can attend with other bloggers or with brands who are interested in getting to know bloggers and people who own blogging businesses. Sponsoring an event could be another way to get involved with events that are relevant to your business and to your audience. As with putting on your own event, you can seek out online events as well as events that you can attend in person.
Do Some Good
Your business should have its own values, and this will often include what sort of causes you want to support. Doing something altruistic with your business is a good thing to do, and it can also be a good way to promote your brand. There are many ways you might support a nonprofit or a charity, or perhaps spread awareness about a good cause. You could donate some of your profits to charity, maybe even selling something that is related to the charity you want to support. You could also blog about a cause that matters to you or perhaps display a logo or banner for a nonprofit or particular cause on your blog. All of these things are great ways to support the things that you care about while also building awareness of your brand.
Repurpose Your Content
Your blog content can be doubly useful when you repurpose it to promote your brand in other ways. For example, you might take a blog post and make a video that’s based around the content. You can turn the blog you’ve written into a script to use for your video, or perhaps turn it into a podcast discussion. Repurposing content enables you to get more use out of it and you can use it in different ways. When you have your content in different formats, you can share it across various marketing channels. What starts off as a blog post could also be shared on social media, become a downloadable PDF, or turn into an email that you send to everyone on your mailing list.
Offer Related Services and Products
Selling things from your blog website is a great way to expand your brand and promote your business. You might open an online store or you could offer services that are related to your blog. For example, you could offer blogging services, life coaching, business consulting, or anything that might relate to the topic of your blog or running a blogging business in general. This is a way of diversifying your business and offering other products or services that might attract people to your blog.
Use Paid Marketing
Paid marketing methods are also worth considering if you’re looking for effective ways to promote your blogging business. While there are free methods of marketing available, it’s smart to have a marketing budget that you can use for paid marketing channels too. This includes paid search marketing and various ads across different social media channels, as well as content discovery platforms.
PPC (pay-per-click) advertising can be pretty effective once you work out a winning formula. It’s very scalable, so you can start off with a small budget to test out what works. You can then increase your budget once you’ve found what works out for you. You pay every time someone clicks on your ads, but you don’t have to pay anything just for displaying your ads, which makes it easier to test out different ads before committing your marketing budget to a campaign.
Use these impactful methods to promote your blogging business and ensure you get more traffic, conversions, and other benefits.