If you have been a blogger for any amount of time, I am sure you have seen and read some of the gazillion posts online about “How to Blog” or ‘How to boost traffic.” And at the top of almost every single list post is “Content is king.” I swear if I see that ONE MORE TIME I’m going to loose it. Content is NOT king and I find the original phrase very vague and deceptive. It leaves the reader with more questions than answers.